Melania documentary struggles in UK cinemas as Vue admits sales are soft

Only one ticket sold for premiere of film about US first lady at Vues flagship London branch as insiders question launch strategyAs film exhibitor strategies go, counter-programming is one of the most reliable. It worked for The Dark Knight and Mamma Mia!, released in the US on the same day in 2008, as well as for Dunkirk and Girls Trip in 2017. In 2023, Barbie and Oppenheimer leveraged the tactic to the tune of $2.5bn in combined box office takings.This week we could see another example as Amaz...